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Dear Readers
We are sourcing what we can from the Library’s holdings and have added 1940-1941, 1943-1950 in the last 24 hours.
https://www.britishnewspaperarchive.co.uk/titles/id/staffordshire-sentinel
Thank you all for your continued interest in this title, and Happy Reading!
Regards
Team BNA
Adey
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Researching Belstaff clothing origins
And would like to see their early adverts in the local paper in the 50-60s
Belstaff Manufacturing Co, Longton, Stoke-on-Trent
Belstaff of Longton is a garment manufacturer best known for producing high-performance waterproof jackets.
Founded in Longton in 1924 by Eli Belovitch and his son in law Harry Grosberg. Belstaff produced all-weather jackets for motorcyclists, and was the first company to use waxed cotton.
The company later created weather-protective jackets for other uses, goggles (primarily for the growing aviation market), gloves and several other garments intended to keep the wearer warm, dry and safe.
Belstaff became a subsidiary of James Halstead in 1948 – a company also famous in later years for the success of the Australian brand Driza-Bone.
Belstaff had two North Staffordshire manufacturing factories - one in Caroline Street, Longton and the other in Silverdale.
In the 1980s, Belstaff diversified into the golf wear market.
The company was hit hard by the textile crisis of the 1990's precipitating the closure of the Longton, Stoke-on-Trent factory after previously closing its Silverdale site.
Moving to Wellingborough, production was vastly reduced. The range was also manufactured in Australia by a sister company Driza-Bone.
The company is now (2011) Italian-owned and based in Mogliano Veneto.